W1U 5JE, London
Scope
Project Management
Start
January 2025
Completed
October 2025
Atelier Rebul’s first UK flagship opened October 2025 on Marylebone High Street, celebrating 130 years of olfactory heritage. Echinus Design managed the full project delivery, coordinating between Atelier Rebul’s global team, retail build-out and local contractors to bring the vision to life on schedule. The build spans two floors and reflects a refined fusion of the brand’s French-apothecary roots with contemporary luxury retail.
Studio Autoban led the interior design under the manifesto “The Alchemy of Encounters,” crafting a spatial narrative where fragrance, craftsmanship and storytelling converge. The upper level showcases Atelier Rebul’s signature fragrance collections (e.g. “Istanbul”, “Istanbul Bosphorus”, “J.C.R.”), while the lower level offers immersive experiences — bespoke perfume blending, home-fragrance products, and personalised gifting rituals — turning the store into a “sanctuary of fragrance and narrative.”
Photography: Kanipak Architectural Photography
